Good dating straplines
The symbols will be used in animated form on-air to brand the season, and 4creative is also creating some interactive online games to accompany it, such as the x-rated ‘Whack a Glory Hole’ (see screengrab below) – all in all a suitably offbeat campaign to highlight the ins and outs of dating life.Out now, the May 2013 issue of Creative Review is our biggest ever.
But one Digger wondered, “Where’s I’ve fallen and I can’t get up? for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep.“Nothing Sucks like an Electrolux.” Beginning in the 1960s, the Swedish vacuum maker used this slogan to market its machines to an international audience.Many Americans believed the off-color slogan to be an error in translation.In honor of slugicide and his ad-obsessed peers, we’ve culled some of the best nominations from users . Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history.According to Ad Age.com, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter.Double raised £75,000 from Moonpig founder Nick Jenkins on the BBC’s Dragons’ Den TV show late last year and although current user numbers aren’t being shared, it’s certainly got its fair share of press in the past year from the likes of Mail Online and Marie Claire.
Last year The Times quoted 8,000 downloads per week in the app’s first two months.
The price isn’t being disclosed but M14’s CEO John Kershaw says the move is all about better understanding exactly how dating services perform in the wild.“Although we’re powering other people’s dating apps, Bristlr (the company’s own dating app that launched the company) is our only real benchmark of what success looks like. gives us double.”For example, Kershaw was interested to discover that Bristlr and Double have similar churn rates.
This information will help M14 build better dating apps in the future.
e Harmony likes to stress how many members get married as a result of being matched via the service (236 every day, according to data gathered in the US in 2008.) did a survey last year indicating that an impressive 58,500 people found a partner on the site over a 12-month period – and they still offer a six-month guarantee of "finding love", albeit underlined (understandably) by a 500-word list of conditions. When Time Out magazine recently ran a cover story offering free online dating for every reader, it was dangling a huge metaphorical carrot. But you rarely hear from those who, having failed to find a partner online, back away from the computer shaking their heads at the way the process distorts social conventions and leaves you slightly shell-shocked.
Those 58,500 lucky members of were vastly outnumbered by the 286,000 unlucky ones.
The TV spot is accompanied by a print campaign designed by illustrator Noma Bar (see below).