Cbs rejects gay dating site ad
That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.
reporter Darren Rovell tweeted earlier Friday that CBS would not be airing Man Crunch.com's 'Playing for the Same Team' ad during the NFL game next week, reports.After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site Man Crunch.com, CBS has not yet reached a decision.The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips.TOO GAY FOR FRITO-LAYIn 2011, Doritos' annual "Crash the Super Bowl" contest got a little too gay for Frito-Lay.The contest solicits fan-made 30-second ads featuring the snack, then asks viewers to vote on which should air nationally during the Super Bowl.The advertisement was initially put on a waiting list before the network outright rejected it due to it violating CBS's broadcast standards and because CBS believed Man Crunch's did not have sufficient credit (ability to pay for the ad).
Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.
Man Crunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.” However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.
“The ad is still under review, the process takes a little while,” a rep from CBS said.
The site bills itself as a place "where many many many men come to play." Man Crunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.
The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present.
Sources tell the Hollywood Reporter that the network felt the site was trying to generate free publicity by the “tried-and-true" method of submitting an ad they know will be rejected.